I’m A “Business” Man
Ok, the rent is paid. It’s time for some housekeeping.
My stylist friend, Chris Mannor (I swear I’m going to introduce y’all to him one of these days), once told me to present yourself how you want to be remembered.
This goes for the way you look on a daily basis, your Facebook profile, and for the purposes of acting, YOU as a product. Believe it or not, when you’re promoting yourself as an actor, the product you’re selling is YOU.
You need some materials, tangible marketing materials to leave with people once you leave their presence.
When CVS has a sale they send you a cute little sales paper, right? How’d you find out about that movie you saw last night? When was the last time you wanted somebody’s phone number but didn’t have time to put it in your phone? How often do you to go to a company website to grade how good their services MIGHT be?
If your answers are yes, a billboard, last night, all the time, and every day... It’s time for you to set up shop.
So… down to the housekeeping…
We already know we need headshots, those are basic. Expensive but basic. For social settings and creating legitimacy very quickly in fast-paced environments where actors thrive like L.A. and N.Y., your best bet would be to get a business card. And don’t be shy, go ahead and slap your picture on it. Add all your contact information. So when that casting director you met at Starbucks is looking for a pen in her next meeting, your pretty little face runs through her fingers. That’s the beauty of a business card with your headshot. Your face is on it, it has all your information, and they’re so cheap EVERYBODY CAN HAVE ONE!
Here’s the business card I had made. It has everything anybody ever wanted to know about Tiffany Black on it. My card doesn’t look like anybody else’s so it’s lending itself to building my brand. Every piece of material I put my name on suggests SOMETHING about Tiffany Black. Every email has my website, www.TiffanySBlack.com, in the signature. Every headshot/resume I leave at an audition. Every event I go to I’m passing out business cards. A night at the club in L.A. is never just about dancing to the music. There is opportunity at the bar and at the grocery store. Anytime is the PERFECT time to promote you!
And if you want to take it a step further, which I always do, send out postcards to your team (your agents, casting director relationships you’ve built, etc.) Make sure they know when you’ve booked a spot on Hawthorne! Let them know you’ve reached SAG status! Emails are quick and great, but they can often get lost in the shuffle if they look like spam. No one can deny this when it hits their desk…
FYI: postcards are a whopping .34 to mail!! Headshots/resumes are a dollar a pop!
And why do you think you ended up liking that stupid song you hated the first time you heard it on the radio? FREQUENCY. You liked it because you heard it so much.
And because having an online presence is just as important as matching a face to a name, I went ahead a set up a website for myself. Doesn’t every other company have a website? Well guess what… you need one too. It needs to have your reel on it, all of your upcoming projects, your resume, and everything else you didn’t get a chance to say when you met that agent while waiting in line at Ikea. Make it easy on for them! And if you can’t afford a website right now, which you probably can, your Facebook page is a good way to start, but clean it up. Make sure you have mentioned in your “info” that you’re an actor and hide those drunken party pictures from college.
Set up shop. You’re a business nooooow! Change that Karaoke style voicemail message to something entertaining, yet professional. You only need one chance to mess up a first impression. Present yourself how you want to be remembered. Remember, as an actor, you are always in a position of needing to be CHOSEN. Don’t give them any reason to choose anyone else!
In closing, (I love that this blog has turned into an essay) I’m sure you’re wondering who helped me set up shop. My business cards and postcards were done by Lifted Soul Graphics. Inquire at www.liftedsoul.com. They have a special going right now: 500 business cards for $50 (that includes the custom design AND printing). PLUS if you tell them you were referred by Tiffany Black’s blog, you get an extra $5 off. That’s right! I got your back! So get on up and punch the clock! Its business hours! It’s ALWAYS business hours!
PS: All of these materials can be written off on your taxes as expenses at the end of the year ;)
New Posts Every Tuesday!